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Posts tagged ‘Sneakers’

Sneaker Shopping With Juelz Santana


Juelz Santana goes Sneaker Shopping with Joe La Puma at Atmos in Harlem and talks about buying 15 pairs of Air Force 1s at a time, his legendary Nike commercial with LeBron James and Kobe Bryant, and a possible Dipset reunion. Read more


Nike SF-AF1 “Desert Camo”


This Friday, in accordance with NBA All-Star weekend, Nike will release the SF-AF1 “Desert Camo” in quickstrike fashion.

Debuted earlier today for the first time, the mixed material leather and canvas high top is largely produced in a light tan shade with desert camouflage taking hold at the heel construction. Backed by paracord straps, a tonal midsole, outer and matching laces balance the militaristic aesthetic.

Look for the Nike SF-AF1 “Desert Camo””this Friday, February 17, at select Nike retailers. Read more

Sneaker Shopping With 21 Savage

21 Savage and Joe La Puma go sneaker shopping at Stadium Goods in New York City and talk about his dream Air Jordan collaboration, hustling for sneakers back in the day, and Drake sending him sneakers. Read more

Air Jordan 12 OVO “Black”


We already knew that the February 18th release of the Air Jordan 12 OVO “Black” would be limited, but we just weren’t sure how limited? Well, Footaction is only releasing the shoe at one store. Yes, one store in the entire US of A.

If this is any indication of just how rare retail presence of the shoe will be, don’t anticipate even difficult cop; it’ll be almost impossible. Undoubtedly there will be some retail exposure in New Orleans during NBA All-Star weekend, but even that’s extremely hit or miss.

Footaction’s 32 State Street location, of course, is just one retailer. You can expect other stores to release pairs although likely on the same scale. Stay tuned for more info as the February 18th release date approaches. Read more

Sneaker Shopping with J Balvin


J Balvin goes sneaker shopping at Stadium Goods in New York City with Joe La Puma and talks about his upbringing in Colombia, friendship with Pharrell and how he gets new Yeezy sneakers before Kanye West.
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Sneaker Shopping with Migos


Migos go sneaker shopping at Flight Club in Los Angeles with Joe La Puma and talk about their least favorite Jordans, getting into fights over sneakers and Adidas’ current run.
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#OOTD via Area4zero1


Top: B Wood Killer Alumni L/S Tee

Bottom: Cult Denim Black Rebel Jeans

Kicks: Air Jordan 4 “White Cement”

Air Jordan 12 OVO “Black”


After a long wait and many unanswered questions, the Black Air Jordan OVO 12’s will finally release on February 18th at select retailers during NBA All-Star Weekend. The shoe will retail at $225.

Much like the launch of the “White” 12’s which dropped last September, this luxurious black pair will be a must-have upon release. Defined by premium materials like lush suede and stingray leather, signature moments can also be found at the insole where a Metallic Gold OVO owl logo is located. Yet what truly defines the shoe is its rich, caviar-textured mudguard, an update seemingly exclusive to October’s Very Own releases.

Make sure you circle February 18th on your calendar as the official Jordan Release Date for the Air Jordan 12 OVO “Black” and stay tuned as retailers will be announced leading up to the NBA All-Star weekend launch. Read more

adidas Yeezy Boost 350 V2 “Zebra”


Joining the Black/Red adidas Yeezy Boost 350 V2 that drop on February 11th, the long anticipated “Zebra” iteration is due in stores on February 25th.

Like its aforementioned counterpart, the adidas Yeezy Boost 350 V2 “Zerba” returns the heel pull tab complimenting the zebra striped white and black Primeknit upper. SLPY 350 branding appears in red overlaying a white stripe, as a matching Yeezy Boost sole unit rides below.

Retail pricing for the shoe stands at $220. Stay locked for more info and adidas Yeezy for more details. Read more

Teyana Taylor Signs Long Term Partnership with Reebok, Launches “Free Your Style” Campaign


Actress, artist and fitness muse, Teyana Taylor, today announces a long-term partnership with Reebok in the official capacity of brand ambassador.

Taylor, who’s already worked with the brand in the past, also debuts a new “Free Your Style” campaign centered around the Reebok Freestyle, more commonly known as the 5411’s. The shoe, originally released back in 1982, emerges in three OG colorways ahead of a big re-emergence in 2017.

“Reebok has always been a brand that’s been very special to my heart ever since I was young,” said Taylor. “Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”

Much is to be expected from this new partnership between Taylor and Reebok. In the immediate future, Taylor will support the re-release of the Freestyle Hi, currently available at and select retailers nationwide. Take a look at the three aforementioned colorways below and Teyana’s ‘Free Your Style’ video below. Read more

Complex Closets : DJ Khaled Shows His Sneaker Closet Pt. 2


Part 2 of DJ Khaled giving Joe La Puma a view of his sneaker closet and collection, which features rare Air Jordans, Yeezys, and more.
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adidas Yeezy Boost 350 V2


If you’ve been wondering when the next adidas Yeezy Boost 350 V2 colorway would release at retailers nearby, ponder no more, as we can confirm that the next drop will land in a matter of weeks.

The adidas Yeezy Boost 350 V2 Black/Red is scheduled to release on February 11, 2017.

This simplistic variation is almost all-black with its only contrast being the Solar Red SPLY-350 branding at the paneling. Notably, the contrast stripe typically in the same positioning alongside the aforementioned branding is removed.

Stay tuned for more details on this Yeezy Boost 350 V2 release next month. Read more

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