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Posts tagged ‘Rhythm Roulette’

Rhythm Roulette: Tom Misch | Mass Appeal

Tom Misch is a devotee of Dilla who’s been putting in work for years as a lo-fi SoundCloud producer. The South London singer and beatmaker self-produced most of his recent debut album Geography, which features a rare lyrical cosign from Native Tongue OGs De La Soul. The last time he was in NYC, Misch accepted Mass Appeal’s Rhythm Roulette challenge, pulling up to Norman’s Sound & Vision in Williamsburg, Brooklyn to tie a T-shirt over his eyes and go groping for vinyl. His random selections included ‘El Sabor De Gene’ by Gene Hernandez, as well as albums by the Panamanian vocalist Basilio and Hells Kitchen’s own Lisa Lisa. Wasting no time, Misch pulled the vinyl out, dropping the needle until he struck gold. Before you knew it, he’d isolated and chopped a funky break and started laying down keys and electric guitar over top.

Check out the latest episode of Rhythm Roulette in full below.
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Rhythm Roulette: Carnage

“Vinyl & guacamole!” That’s how Carnage gets his creative juices flowing. Born and raised in Guatemala, Carnage grew up fascinated with producers like DJ Khaled and DJ Drama. He would go on to become a major player in the fusion of EDM sounds with vocals by hip-hop artists like Lil Uzi Vert and Young Thug. But don’t get it twisted—Carnage can chop samples too, as he demonstrated when he accepted MASS APPEAL’s Rhythm Roulette challenge. Working with randomly selected albums by the Jacksons, Rick James, and Gladys Knight & The Pips, he got down to work chopping and cooking, pitching and reversing. Carnage even hopped into the vocal booth to sprinkle some of his own special hot sauce.

Check out the latest episode of Rhythm Roulette below.
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Rhythm Roulette: Mike & Keys

“I don’t know about this one—this looks weird.” Such are the risks associated with accepting MASS APPEAL’s Rhythm Roulette challenge. But Mike & Keys knew what they were getting into when they zipped up the BAPE hoodie and snatched up three random records at Amoeba Music in Hollywood. Said albums—by Rick James, Heliocentrics, and David Armand & Friends—would form the building blocks for a brand new beat, created on camera. Hey, if anybody could pull it off these guys could!

Shaping the sound of Nipsey Hussle’s critically acclaimed Victory Lap album is only the latest career milestone for Money Mike and J-Keys. Formerly known as The Futuristiks, the production duo has been putting in work with A-List talent for well over a decade. In their earlier form, they created soundtrack cuts for The Fast & The Furious. With a discography that includes credits ranging from Future to Eminem, these two are no joke. Twisting and bending time as their heads nodded in synch while Michael Jordan highlights played on the studio monitors, Mike & Keys cooked up something amazing from a mixed bag of ingredients.

Check out the latest episode of Rhythm Roulette below. Read more

Rhythm Roulette: OG Parker + Deko

Josh “OG” Parker and Grant “Deko” Decouto have been on a nice little roll of late, crafting Migos anthems like ‘Slippery’ and ‘Walk It Talk It’ as well as K Camp’s ‘100’ and the Chris Brown smash ‘Pills & Automobiles’—not to mention joints for OG Maco, YFN Lucci, and Gucci Mane. Their hot streak continued when they accepted the Rhythm Roulette challenge. Pulling up to NYC’s Good Records and tying on blindfolds, the trap masters happened to pul three killer pieces of vinyl: discs by Daft Punk, ’90s electronic band Out Hud, and Creation Rebel—one of the many sonic aliases of UK dub master Adrian Sherwood. “Not gonna lie that looks kind fye,” said Deko as he examined the Starship Africa album. OG Parker and his blonde-haired associate wasted no time chopping the samples, taking turns at the controls until they cooked up an atmospheric groove that shows a whole different side of their creativity. Check out the latest episode of Rhythm Roulette below. Read more

Rhythm Roulette: Honorable C.N.O.T.E.

“If you was in the ’70s and your name was Eddie, you was hard!”

Just seconds into the new episode of Rhythm Roulette, Atlanta-bred producer Honorable C.N.O.T.E. makes it clear that he has the right energy going into the challenge. “I’m finna go to Good Records, pick three records out for you lil’ fuckers and flip ’em man. Is y’all ready? Come on, let’s do it,” he tells the camera.

After blindingly scooping selections from Eddie Kendricks, Patti Labelle, and Pino Presti, C.N.O.T.E. hits the studio and dives into the sounds he’s selected: mostly uptempo blues and soul records from before his time. None of that is a problem. When the first Pino Presti sample doesn’t immediately work out, the 2 Chainz and Migos producer is on to the next, doubling-down on the segment and using it as a launchpad for his next attempt. “That beat done, I don’t like it, but I’m finna make another beat using the sample I just sampled. I can do what I want,” he says.

Soon C.N.O.T.E. has something he can work with: “Patti Labelle came through, man!”

Check out C.N.O.T.E.’s Rhythm Roulette adventure below. Read more

Rhythm Roulette: Cardo Got Wings

Don’t sleep on Cardo. Over the past eight years, the Texas-based producer has become a force to be reckoned with, first making his mark on tracks for Mac Miller, Chevy Woods, and Wiz Khalifa’s Kush & Orange Juice. After establishing himself with Taylor Gang he expanded his portfolio by crafting heaters for the likes of Curren$y, 2 Chainz, Kendrick Lamar, Drake, Jeezy, and JAY-Z. Late last year Cardo and Detroit rapper Payroll Giovanni of Doughboyz Cashout announced a partnership with Def Jam.

For the latest episode of MASS APPEAL’s Rhythm Roulette, Cardo stopped by A-1 Records in NYC to snatch up three records at random. After tying a star-spangled bandana over his eyes, he picked up albums by Graham Central Station, Con Funk Shun, and a disco joint by France Joli—then headed back to the studio.

While he was blowing dust off these vintage vinyls his phone rang to tell him that a record he co-produced—‘God’s Plan’ by Drake—was going to be #1 on the Billboard charts. Nevertheless, he stayed focused on the task at hand, having fun while he listened to tracks until he found something that made him exclaim “That shit hard!”

After chopping and reversing the sample Cardo came up with a track that “got wings.” Watch the action unfold right now on Rhythm Roulette.
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Rhythm Roulette (Serato Edition): Boi-1da

Here’s the latest episode of ‘Rhythm Roulette: SERATO Edition,’ starring none other than Boi-1da.

Below, as is customary in Roulettedom, 1da was willfully blindfolded and tasked with picking three records at random during a quick session of crate digging. As one of the producer’s early hits, Drake’s ‘Miss Me,’ blares in the background, 1da finishes his blind date at the record store and hits the studio to put his freshly obtained vinyls to the test using Serato software.

“I got my homie Mac Demarco,” says 1da as he begins to reveal his sampling options. “Very lit looks as lit as we can be.” He sets a vinyl copy of the fellow Canadian’s 2 album down, and quickly introduces the other two participants: Soul Jazz Orchestra’s Under Burning Skies, and Dirty Vegas’ Ghost.

Since his initial come up, producing for artists popping out of Toronto’s then-underground scene, like Kardinal Offishal and Drake, 1da’s booming, ornate instrumentals have powered some of music’s biggest names to notable hits, including Eminem, Soulja Boy, and Rihanna’s dominant 2016 hit, ‘Work.’

Above, you’ll get a glimpse as to why, after a decade of heat, he is still so very in-demand.

1da got the chance to work with a brand new Serato software plug-in called Sample that integrates with Serato’s O.G. production software, Pitch ‘n Time. As the name suggests, Sample allows users to chop samples and manipulate them freely. BPMs can be adjusted to the utmost extreme without any loss of audio quality. A highly intuitive interface allowed the T-Dot producer to quickly find, chop, key-shift, and time-stretch samples. Read more

Rhythm Roulette: DJ Jazzy Jeff (Serato Edition)

At right around the 1:32 mark of the latest episode of MASS APPEAL’s “Rhythm Roulette,” featuring the magnificent DJ Jazzy Jeff, you can see the legendary artist and actor pensively place his chin in his hands as he carefully listens to one of the three records he dug out of the crates at random, figuring out which portion of it he’ll use just minutes later as he crafts his instrumental. At that moment, it becomes clear that this isn’t just a bit of press for Jazz. This is life. The act of making music is home for him, as he alluded during the introduction of the segment.

So much so, that the records were brought to him. Jazz, who regularly tours internationally, didn’t have time to hit the record store after returning home from a recent trip, so his friend and vinyl enthusiast Gene Brown brought the crate digging to Jazz in the back of a van. And dig he did. After the DJ swiped off the traditional blindfold, Gene revealed that Jazz had come up with ‘Back for More’ by Al Johnson—“classic”— ‘Say No More’ by rock act Les Dudek, and the 1973 self-titled album by funk act Reuben Howell.

“You know what that is?” exclaims Jazzy as he listens to one of the records, turning around to check for incredulous looks on the faces of his comrades. “That’s scratching! That’s scratching with someone singing on it! That’s why I was tripping!” Despite being at the forefront of DJ culture for the last 30 years, he still gets giddy when he hears it being done right.

What happens next is part of the reason why Jazzy won rap one its first Grammy. Enjoy the latest episode of “Rhythm Roulette” below.

Jazz got the chance to work with a brand new Serato software plug-in called Sample that integrates with Serato’s O.G. production software, Pitch ‘n Time. As the name suggests, Sample allows users to chop samples and manipulate them freely. BPMs can be adjusted to the utmost extreme without any loss of audio quality. A highly intuitive interface allowed Jazz to quickly find, chop, key-shift, and time-stretch samples. Read more

Rhythm Roulette: London On Da Track

For this episode of Rhythm Roulette, MASS APPEAL met up with one of Atlanta’s most influential producers, London On Da Track. As a mainstay of the Atlanta production world, London has played an instrumental role in the development of Young Thug’s career, crafting some of the greatest hits in the enigmatic Atlien’s catalogue. His time with Thugger has blessed the world with standouts such as ‘Lifestyle,’ ‘About Da Money’ and ‘Check.’ Let’s also not forget London’s work with other Atlanta heavyweights, as he was the mastermind behind 21 Savage and Drake’s collab ‘Sneakin” as well as countless bangers with artists like French Montana, Gucci Mane, Birdman, 2 Chainz and many others.

Helping to define the soundscape coming out of Atlanta, who knows what the sound of trap music would be without London? True to his discography, London decided to bring the trap to Rhythm Roulette. In that spirit, he took his chances, pulling three records from A1 Records in New York.

London ended up with Phyllis Hyman’s ‘Living All Alone,’ Rahsaan Roland Kirk’s ‘Blacknuss’ and a house record from Jesse Saunders. Making quick decisions, London ends up sampling Rahsaan Roland Kirk’s cover of Marvin Gaye’s classic ‘What’s Going On.’ Read more

Rhythm Roulette: Mr. Porter

For this episode of Rhythm Roulette, MASS APPEAL met up with one of Detroit’s illest, Denaun Porter. As an original member of D12, Mr. Porter has played an instrumental role in Eminem’s career and the history of Shady Records. His time with Em goes all the way back to the MC’s 1996 debut, ‘Infinite,’ and Porter has handled many tracks over the years for the MC and his crew, D12. Let’s also not forget Porter’s work for G-Unit, because he was behind the beats for such classics as 50 Cent’s ‘P.I.M.P.’ and the group’s ‘Stunt 101.’ Other collaborators over the years include Busta Rhymes, Xzibit and Jadakiss.

Who knows where Em would be without Mr. Porter? As his trusted hypeman on tour, Porter truly knows how to turn it up a notch. And that is exactly what he did for this episode of Rhythm Roulette

Making a daring leap in the history of RR, Porter remembers that when he was coming up, he only enough money for one record. So in that spirit, he took his chances and only pulled one piece of vinyl from Amoeba Music in Los Angeles.

He ended up with some soulful disco from 1977, a sound that most producers stay away from, but you’ll be surprised to see how he flipped it…into three different beats! Watch the full video below. Read more

Rhythm Roulette: DJ Khalil

For the latest episode of Rhythm Roulette, Mass Appeal met up with DJ Khalil. Khalil is behind some major tracks for superstars like 50 Cent (‘I’ll Still Kill’) and Eminem (‘Survival’), plus he has a long list of Billboard Hot 100-charting singles. His full discography stretches back almost two decades through his deep roots in the LA hip hop underground, and he’s spent lots of time at to the console alongside Dr. Dre. And he’s still putting out heat. Recently, Khalil produced the A$AP Ferg banger ‘East Coast,’ he has multiple credits on Joey Bada$$’ All Amerikkkan Badass, he also did two tracks on Anderson.Paak’s breakout Malibu.

With that proven track record, we had to see what Khalil could do with the Rhythm Roulette challenge. At Artform Studios in Los Angeles, he picked out some dark side flower power with a Doors album, a Congregation record from the early ’70s and a soul selection from Charles Wright to balance it all out. Because Khalil frequently works with rock samples, it seems like dude got the perfect ingredients.

Check out the full video below to hear the head banging instrumental that Khalil chopped up. Read more

Rhythm Roulette: Chase N. Cashe

Chase N. Cashe has been producing since the age of 17, but fell in love with music even earlier. Though he is well known in the hip hop game as a producer—working with artists like Drake, Lil Wayne, and R Kelly—and rapper he finds himself to be an overall business man (hence the name), not limiting himself to any one category. Expanding beyond music, he’s even gotten into streetwear. Some of sport’s and music’s biggest names have been seen rocking Chase N. Cashe’s “Can’t Buy Respect” brand.

On Mass Appeal’s latest episode of Rhythm Roulette, they caught up with the New Orleans producer to see what heat he had in store for us. After blindly selecting vinyls from The Section, Steppenwolf, and Steve Winwood, the different varieties of artists didn’t seem to phase him at all. Chopping up smooth yet diverse sounds, Chase N. Cashe did what he does best while still including elements that complement his Southern roots. Catch the action up top.

You can also check out his latest self-produced single, ‘Major Priority’ here. Read more

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