For the latest episode of Rhythm Roulette, Mass Appeal met up with DJ Khalil. Khalil is behind some major tracks for superstars like 50 Cent (‘I’ll Still Kill’) and Eminem (‘Survival’), plus he has a long list of Billboard Hot 100-charting singles. His full discography stretches back almost two decades through his deep roots in the LA hip hop underground, and he’s spent lots of time at to the console alongside Dr. Dre. And he’s still putting out heat. Recently, Khalil produced the A$AP Ferg banger ‘East Coast,’ he has multiple credits on Joey Bada$$’ All Amerikkkan Badass, he also did two tracks on Anderson.Paak’s breakout Malibu.
With that proven track record, we had to see what Khalil could do with the Rhythm Roulette challenge. At Artform Studios in Los Angeles, he picked out some dark side flower power with a Doors album, a Congregation record from the early ’70s and a soul selection from Charles Wright to balance it all out. Because Khalil frequently works with rock samples, it seems like dude got the perfect ingredients.
Check out the full video below to hear the head banging instrumental that Khalil chopped up. Read more
Chase N. Cashe has been producing since the age of 17, but fell in love with music even earlier. Though he is well known in the hip hop game as a producer—working with artists like Drake, Lil Wayne, and R Kelly—and rapper he finds himself to be an overall business man (hence the name), not limiting himself to any one category. Expanding beyond music, he’s even gotten into streetwear. Some of sport’s and music’s biggest names have been seen rocking Chase N. Cashe’s “Can’t Buy Respect” brand.
On Mass Appeal’s latest episode of Rhythm Roulette, they caught up with the New Orleans producer to see what heat he had in store for us. After blindly selecting vinyls from The Section, Steppenwolf, and Steve Winwood, the different varieties of artists didn’t seem to phase him at all. Chopping up smooth yet diverse sounds, Chase N. Cashe did what he does best while still including elements that complement his Southern roots. Catch the action up top.
You can also check out his latest self-produced single, ‘Major Priority’ here. Read more
DJ Dahi does his thing on another level, crafting beats for such giants as Drake, Kendrick Lamar, Kanye West and Dr. Dre. So it’s appropriate that Dahi’s second appearance on Rhythm Roulette be anything but ordinary. This time around Mass Appeal made two important innovations to their standard operating procedure.
First of all, instead of a regular old record store, the Grammy-nominated Los Angeles-based producer came out to NYC and went digging through cardboard boxes in the back of a van stuffed full of treats by rare groove vendor Gene Brown. In case you were unaware, Brown is a North Carolina-based MC/producer who specializes in serving up sample fodder to production gods like Pete Rock and the aforementioned Mr. West. Digging in his crates is like looking for gold at Fort Knox.
In this case, Dahi slipped on a blindfold and came up with a gospel record by the Midwestern District Choir, Greg Perry’s 1977 funk/soul classic Smokin‘, and what Mr. Brown described as an “extremely rare Brazilian joint.”
“Let’s go make some beats!” said Dahi, clutching the vinyl in his hands. Read more
Fresh off dropping his new album, More Than Anything, Bay area producer-slash-rapper P-Lo pulled up to A1 Records in New York for Mass Appeal’s latest episode of “Rhythm Roulette.” He submitted to their tradition of blindfold record digging and sample-based beat making with good humor, ending up with some Imperials, some Aretha Franklin, and some Iranian music.
After passing on the Iranian stuff as “too zeeky,” P settled with thoughtful head-nodding on Aretha’s powerful ‘Song For You.’ He threw the sample in reverse, pitched it up and went in. With hollow drums and skittering snares, a couple vocal percussive chops, and some bouncy ratchet keys, he flips the tune into true “collar popping music.” Read more
For this episode of Rhythm Roulette, Mass Appeal linked with Philly’s own Jahlil Beats.
Just like Zaytoven, Mike Will, and other prolific producers, Jahlil Beats has a very memorable drop at the beginning of his beats. But it’s much more than just a drop that has kept Jahlil in high demand for several years with some of the hottest rappers: Meek Mill, Jay Z, Lil Wayne, 50 Cent, Rick Ross, and more. He’s had a knack to incorporate unusual samples for melodies with window-shattering drums that keep rappers coming back for more.
Jahlil flips a track off of Roxy Music’s Country Life. Watch him add his flavor to it above and then OT The Real spit some bars on top of the finished product. Read more
For this week of Rhythm Roulette, Mass Appeal went to Atlanta to link with Mr. DJ.
Mr. DJ is a producer’s producer. An Atlanta legend, he’s a member of the Dungeon Family, the unsung hero responsible for creating some of Outkast’s greatest tracks. Credited individually for classics like “Elevators,” and “Da Art of Storytellin,'” he eventually linked with Big Boi and Andre 3000, forming like Voltron to make up the production team Earthtone III. Besides Outkast, he’s also produced music for acts as varied as Lenny Kravitz, Bubba Sparxxx, Goodie Mob, Killer Mike and 8Ball & MJG.
On their trip to Atlanta, they stopped by the record shop where Mr. DJ selected Michael Jackson’s “Off The Wall,” J Dilla’s “Donuts,” and a Stones Throw compilation “The Buzz.” Two modern day hip hop records is definitely not something he was expecting to cop, out of the norm compared to previous pickings during Rhythm Roulettes. From there, we headed to the legendary Stankonia Studios to see what he chopped up. Read more
For the last Rhythm Roulette of 2016, Mass Appeal linked with the man responsible for some of this year’s biggest tracks: Charlie Heat.
The Grammy-nominated Charlie Heat is a name you’ll be seeing a lot more of in 2017. Since working with Lil Uzi Vert early on, the Jersey artist Charlie Heat caught the ear of Kanye and has been on a tear ever since.
Mass Appeal headed to Philly to see how Charlie comes up with this stuff. After hitting up a record shop, he walks out with The Best Of Fabienne Delsol & The Bristols, Mutabaruka’s The Mystery Unfolds, and a Lou Reed record. After he finds his first golden sample, he slowly adds layer after layer for a certified banger. He continues hunting within the records and ends up making a whopping four beats in total. But for the final beat, he decides to work from the ground up, building it from scratch. Read more
For this edition of Rhythm Roulette, Mass Appeal linked up with Salaam Remi.
Getting his first taste of studio work with Kurtis Blowe, Salaam Remi was destined to work with some of the greats like Nas, Amy Winehouse, Fugees (The Score), Ini Kamoze (“Here Comes The Hotstepper”), Jurassic 5, and more. He’s also worked on soundtracks for films like Office Space, Zoolander, The Departed, and Blood Diamond. He’s most recently been working with Bodega Bamz, Joell Ortiz, and Nitty Scott as No Panty. Read more
For this episode of Rhythm Roulette, Mass Appeal went to Atlanta to link up with acclaimed producer Drumma Boy.
With a rich classical musical history in his family, Drumma Boy entered the realm of hip hop production at a young age. But earning enough money on his own with placements with Jeezy, Gangsta Boo, T.I., Gucci Mane, and more proved that a college degree isn’t the only way to a stable career. Now he has his own company called Drum Squad which includes a production company, film company, and record label. He continues to also give back to his community with charities for colleges and the homeless.
Mass Appeal stepped into Wax N Facts with Drumma Boy to walk out with Bar-Kays’ Animal, Gideon’s I Gotta Be Me, and The Rough Guide To Psychedelic Cumbia. Drumma Boy takes a liking to the cumbia record and goes to work. The end result is something you and your parents could get down with at a Latino block party. Read more
DJ Burn One & The 5 Points Bakery are the latest on Mass Appeal’s Rhythm Roulette. Read more
For this episode of Rhythm Roulette, Mass Appeal linked up with araabMUZIK.
If you start making music for the Diplomats before you’re supposed to graduate from high school, you better pray that you’re consistently at the top of your game. That’s what araabMUZIK has been doing and then some. The Rhode Island producer has made a name for himself, in more than one way. His live MPC sets are dizzying and his imagination behind the boards is still expanding. He also miraculously survived a gunshot to the head in an attempted robbery in Harlem earlier in February. But he pushed through and released his album Dream World in July and produced Joe Budden’s last album Rage & The Machine.
As you can assume, it was only a matter of time before Mass Appeak got araab for Rhythm Roulette. They hit up Moodies Records in the Bronx and ended up with CDs from Blue Magic, Diana Ross & The Supremes, and The Dramatics (he’s not messing with vinyl). Then back at the studio with his AKAI MPC, araabMUZIK chops up samples and does what he does best. Layer after layer, he builds in his signature sound and producer drops for what could be the intro to the next Dipset album. Read more