HBO to Offer a Stand-Alone HBO Streaming Service in 2015
HBO today announced that it will offer a stand-alone streaming service in 2015. This means that subscribers would be able to access HBO content without having a cable subscription. This advancement could also be beneficial to the Apple TV, perhaps bringing it a step closer to becoming a real substitute for cable TV.
Speaking at the Time Warner Inc. Investor Meeting today, Richard Plepler, chairman and CEO, HBO, announced that the company will offer a stand-alone HBO streaming service in 2015. Following a portion of his presentation focused on HBO’s domestic business, during which he cited significant growth opportunities inside the pay-TV universe, Plepler then turned to the current ten million broadband-only homes, which is projected to grow.
“That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO,” said Plepler. “So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
Apple is holding a special event tomorrow October 16th at which new iPads, iMacs, and OS X Yosemite will likely be debuted. While not expected, an Apple TV update would be a welcome surprise.