Tasha Bleu with her latest photo booth experience. Tasha has conducted many photo booths at industry trade shows in the past, but this project was one of her best yet.
Photographer Tasha Bleu of Treu Bleu Imagery/AriesThirty1 photographed industry insiders at the Agenda Tradeshow (agendashow.com) in NYC last month at her very own photo booth space presented by Flexfit.com‘s “basecamp” program and designed by AriesThirty1.com, her next business venture in collaboration with Yamaiguer Lopez of GUAPSKE/AriesThirty1. The “basecamp” program infuses art with business at men’s fashion tradeshows. As buyers and sellers are attending conventions like Agenda for sales presentations, they also have the opportunity to check out the work of select artists who are friends and family members of the Flexfit team. If you like snapback hats from brands like 40 oz. NYC and Frank the Butcher’s Always BAU, then you wear products manufactured by Flexfit and their parent company, Yupoong.
What made this photo installation better than any of Tasha’s former projects is that she took photos of attendees with a GoPro camera strapped on her head as they squatted below a neon Flexfit sign. Squatting poses are already popular in this industry, so why not have a squatting photo booth? She also had live feminine mannequins styled in all red body suits and Flexfit gear to interact with the attendees. Not to mention that the area was all red and so were the props! We all know that all red has been an “it” thing since the Yeezy 2’s, so that was a good move. Check out the video recap by artbeforecrime.com and all of the GoPro photos at ariesthirty1forbscmp.tumblr.com. You can spot a few streetwear heavyweights including: Jeff Staple, Jason Markk, Graffitti artist Sta$h from the original BAPE crew, Hawaii Mike of LTD Magazine, David-Ben-David of Sprayground, Johnny Cupcakes and Puma from VH1’s Black Ink Crew.
AriesThirty1.com launching soon.