2 Chainz – Pour It Up (Remix)


When Rihanna’s ‘Pour It Up’ remix first dropped, 2 Chainz was supposed to appear on the lineup but when the track dropped he was nowhere to be found. Now, we get to hear his unreleased verse over the Mike Will Made It produced record.

Download “Pour It Up (Remix)” Here


Video: Stalley “Swangin” (Behind The Scenes)

Go behind the scenes with Stalley on the set of his music video for “Swangin,” live from the neighborhood he grew up in. Directed by Kellen Dengler.

Previously: Rick Ross x Stalley – Love Sosa Freestyle (Video)

Video, Vlog

Video: J. Cole “Born Sinner” Vlog #4 (Kevin “KO” Ogletree)

Part 4 of J. Cole’s Bornsinner.com series; created by Dreamville. The fourth installment documents the hard road taken by Kevin “KO” Ogletree before and after the success.

Previously: Part 3

Music Video

Video: Chinx Drugz ft. French Montana “Voices (Intro)”

Previously: Chinx Drugz – Wild Ones (Video)

Interview, Video

Video: Wale Interview w/ The Breakfast Club

Previously: Wale – Love Hate Thing

Sports, Video

The Daily Zap: May 30th | NBA Playoffs


Kevin Gates – Roaming Around (Prod. By J.U.S.T.I.C.E. League)


Kevin Gates drops a new song called ‘Roaming Around’ produced by J.U.S.T.I.C.E. League. This will appear on his upcoming project ‘Stranger Than Fiction’ coming soon. Continue reading “Kevin Gates – Roaming Around (Prod. By J.U.S.T.I.C.E. League)”

Music Video

Video: B.o.B ft. Lauriana Mae “Chandelier”

B.o.B. revisits last year’s ‘Strange Clouds’ album to release a visual ‘Chandelier’ featuring Atlantic Records labelmate Lauriana Mae. His new album ‘Underground Luxury’ will be dropping later this year.

Previously: B.o.B – 5 Fingers Of Death Freestyle (Sway In The Morning) [Video]


J. Cole – Niggaz Know


J.Cole decides to give us a new record called ‘Niggaz Know’. This will appear on his upcoming sophomore album ‘Born Sinner’ hitting stores June 18th. It is available for pre-order on iTunes.

Previously: J. Cole Explains His Writing Process for “Born Sinner” (Video)

Events, Photos

Photos: #DJElsBirthdayBash


The homie Hollywood ELS aka DJ ELS celebrated his birthday this past Sunday at Dubai Lounge. Vividly Alluring was on hand to capture some of the moments! Click on the image above to see all the pics.


Jadakiss ft. The-Dream – Big Boy Dialogue



Jadakiss is back with his new single ‘Big Boy Dialogue’ featuring The Dream. This will serve as the first offering from his upcoming album ‘Top 5 Dead Or Alive’dropping later this year. We can also expect a new Lox album soon.

Previously: Styles P ft. Jadakiss – Red Eye (Video)

Music Video

Video: Emilio Rojas “Tomorrow Never Comes”

On Friday Emilio announced “No Shame, No Regrets,” will be dropping on June 11th on the Sway In The Morning show.  This week, VEVO premiered the video for “Tomorrow Never Comes,” which will appear on the retail version of the project as an iTunes exclusive.  There will be both free and retail versions of the project, with features including IamSu, Troy Ave, Styles P, Chris Webby and another special guest yet to be announced.  The video was directed by James Domroe.

Previously: Emilio Rojas ft. IamSU!, Styles P & Troy Ave – Lean On Em