Fashion, Interview, Video

Video: Pusha T Gives Us The Origin Of Play Cloths

Pusha T has been a big hip hop fashion influence for over the past 10 years, helping Japanese streetwear pioneers BAPE gain buzz and breakthrough to America’s urban audience  in the early years, and also working on his own clothing venture with his brother, upscale streetwear brand Play Cloths.

Pusha decided to take us behind the scenes as he kicks it with the fans at California boutique Fresh Out The Box, and gives us the complete origin of how and why he started up his brand. King Push gives credit to super producer/taste-maker Pharrell Williams and Bathing Ape founder NIGO for helping him see the vision of trying his hand in the fashion world, seeing fans all across the globe emulate dressing like the clipse.

Previously: Pusha T – Nubmers On The Boards

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