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Nike Air Foamposite Pro “Laser Crimson/Yeezy”


Nike is back with a new pair of foams dropping this weekend. Dubbed the Yeezy foams the official name is for these are the Nike Air Foamposite Pro Premium “Laser Crimson”. The Swooshed Foamposite Pro meets the color code of the “Solar Red” Nike Air Yeezy 2, sporting a black base, bright lining and glow-in-the-dark outsole. Scaly tongue trim contrasts that of a carbon fiber upper, completing this colorway in detailed fashion. The Nike Air Foamposite Pro Premium “Laser Crimson” releases this Saturday at select Nike Sportswear accounts. Continue reading

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Nike LeBron 11 Elite “Gold”


LeBron is ready for the Heat’s quest for the title with the reveal of the latest Elite edition of the Nike LeBron 11. The Nike LeBron 11 Elite “Gold” takes its cues from the Larry O’Brien Championship Trophy, as metallic gold accents highlight the strong and sleek silhouette. The Elite 11 maintains the same lower cut and articulated external cage seen on the “Team” and “Hero” editions, while Hyperposite protection and Dynamic Flywire fiber in the upper combine with Lunarlon cushioning and a Nike Zoom unit in the midsole to maximize performance. You can pick up the “Gold” LeBron 11 Elite on June 6 at Nike.com and select retail locations.
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Nike KD VI Elite “Gold”


Is this the year Kevin Durant wins his first NBA Championship? The Nike KD VI Elite “Gold” predicts the possibility, inspired by Durant’s drive to bring home the league’s most coveted trophy. Hyperfuse takes a holiday on the upper, with Kevlar enforced Flywire doing the heavy lifting on this lightweight silo. Full-length Zoom Max cushioning keeps bouncing, with gold branding amplifying the crimson and black color code. Look for the Nike KD VI Elite “Gold” to launch at Nike on June 6th.
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Nike Unveils the Kobe 9 Elite Low HTM


To celebrate the Kobe 9 Elite, Nike introduces a low version of the model created by Nike CEO Mark Parker, fragment design Founder Hiroshi Fujiwara and Nike Innovation Leader Tinker Hatfield. Produced in four distinct colorways, the sneaker combines Nike’s Lunarlon, Flywire and Flyknit technologies into one silhouette. Details take the form of reflective flecked laces, anodized HTM aglets, embossed snake scales and reflective Swoosh trademarks. Translucent windows in the outsole feature the remains of the Flyknit construction process, a reference to Flyknit technology’s sustainable properties, while the signature HTM logo finishes off the design. In addition to the release of the Kobe 9 Elite Low HTM collection, Nike Basketball is set to introduce new versions of the Kobe 9 Elite Low in the near future.

The Kobe 9 Elite Low HTM collection released exclusively at Nike Stadium Milano and Excelsior in Milan today. Continue reading

Video: Nike LeBron 11 EXT “Blue Suede” (Live Look)


Live Look offers a video preview of the upcoming Nike LeBron 11 EXT “Blue Suede” release. Scrapping Hyperfuse and Hyperposite for seamless suede, this pair pack a Game Royal/Black color code. Slated to drop this Thursday April 10th at Nike retailers, get a glimpse at the next LeBron launch in the clip below. Continue reading

Nike KD VI EXT “Floral”


Another pair of Kevin Durant’s sixth signature sneaker is set to drop tomorrow. NiceKicks an up-close and personal look at the Nike KD VI EXT “Floral”. As the premium version of the KD VI, this EXT features a double tongue and higher-end materials to create a strong lifestyle silhouette. Accompanying the unique floral pattern that graces the entire upper and tongue is a glossy black Swoosh and KD emblem, an orange visible Air unit, and an ice blue outsole. Check out the detailed images below, and get ready for these flowers to blossom tomorrow March 15th for $130 at select Nike Stores. Continue reading

Nike KD VI “Neutral”


Kevin Durant’s Nike KD VI “Neutral” will surely get some burn before the playoffs when the Thunder superstar transitions to the Elite upgrade. Here’s a detailed look at the latest form of the signature, which embodies Durant’s spontaneously striking game. A simplistic black and anthracite base is popped by total and team orange accents. Forged by fire, this take on the low-top sniper will hit stores tomorrow March 15th for $130. Get an up-close and personal look at this KD VI below. Continue reading

Nike KD VI GS “Camo”


Kids and ladies can add a new KD VI to their rotation this weekend with the release of the Nike KD VI GS “Camo”. Covered in the popular print meant for concealment, this KD VI features a handful of green hues set against bright volt branding. The Nike KD VI GS “Camo” will release tomorrow Saturday, March 15 with a retail price of $100. Continue reading

Nike KD VI “Illusion”


Getting geared up for New Orleans, the Nike KD VI “Illusion” is full of flavor, packing a printed upper atop a glow-in-the-dark sole. Hand drawn imagery appears all over the exterior, while a graphic lining adds to the “Gumbo” recipe. Get a detailed look at the Nike KD VI “Illusion” in the gallery below. These drop tomorrow February 14th. Continue reading

#OOTD via Area4zero1

Check out today’s #OOTD via Area4zero1.

  • Socks: Stance
  • Sneakers: Air Max 97 / Jordan V Oreo’s
  • Jeans: Cult Denim
  • Jacket: Staple
  • Shirt: Bwood (Panty Raiders)
  • Beanie: Bwood (Panty Raiders)

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