As one of the many new features in iOS 7, iTunes Radio is Apple’s long-awaited music streaming service. iTunes Radio is a direct competitor to similar streaming services like Spotify, Rdio, Pandora, and Google Play Music All Access. At the heart of the service are playlists or “stations” which are based on the music that already exists in your personal library, generated from iTunes’ entire catalogue. Or as the iTunes Radio site puts it, “So the more you use iTunes Radio and iTunes, the more iTunes Radio knows what you like to listen to — and the more it can play music you’ll love.”
The service is free and supported by ads, although you can subscribe to iTunes Match to get rid of them. iTunes Radio is available on all Apple devices and as part of iTunes on Windows-based devices.