Acting as the follow-up to 2013’s highly coveted East Coast Project, KITH ventures to the opposite side of the country for its latest release – the West Coast Project.
This project is divided into two themes – Atlantic and Pacific – with each respective ocean representing New York City and Los Angeles. The Atlantic color palette is composed of darker shades of blue, reminiscent of the cold gritty nature inherent of New York City. The Pacific plays the opposite, featuring bright hues such as sand and Carolina blue to personify Los Angeles’s warm sunny characteristics. Continue reading